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Test Bank for Retail Management 13th Edition by Berman

Test Bank for Retail Management 13th Edition by Berman

Test Bank for Retail Management 13th Edition by Berman for $49.99

Availability: In stock

Availability: In stock

Test Bank for Retail Management 13th Edition by Berman
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Table of Contents

Table of ContentTable of Contents1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail Strategy

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