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Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb for only $29.99

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Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb
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Table of Contents

Table of Content Part one: An introduction to marketing 1. An overview of marketing 2. Marketing planning and strategy 3. Ethics and the marketing environmentPart two: Customer information 4. Consumer decision making 5. Business marketing 6. Segmenting and targeting markets 7 Insight management researchPart three: Managing the marketing mix 8. Product concepts 9. Developing and managing products 10. Services, non-profit and other intangibles 11. Marketing channels and distribution decisions 12. Integrated marketing communication: IMC 13. Promotions mix 14. PricingPart four: The world of marketing 15. Global marketing 16. Marketing and the technology revolution

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