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Test Bank for Marketing Real People Real Choices 3rd Australian Edition by Solomon

Test Bank for Marketing Real People Real Choices 3rd Australian Edition by Solomon

Test Bank for Marketing Real People Real Choices 3rd Australian Edition by Solomon for $29.99

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Test Bank for Marketing Real People Real Choices 3rd Australian Edition by Solomon
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Table of Contents

Table of Content Part 1: Make Marketing Value Decisions 1. Welcome to the World of Marketing: Creating and Delivering Value 2. Strategic Market Planning: Taking the Big Picture 3. Thriving in the Marketing Environment: The World Is Flat Part 2: Understand Consumers’ Value Needs 4. Marketing Research: Gathering, Analysing and Using Information 5. Consumer Behaviour: How and Why We Buy 6. Business-to-business Markets: How and Why Organisations Buy 7. Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management Part 3: Create the Value Proposition 8. Creating and Managing Products 9. Services and Other Intangibles: Marketing a Product that Isn’t There 10. Pricing the Product Part 4: Communicate the Value Proposition 11. One-to-many: Advertising, Consumer Sales Promotion and Public Relations 12. One-to-one: Trade Promotion, Data-driven Marketing and Personal Selling 13. Many-to-many: Online Marketing Communication and New Media Part 5: Deliver the Value Proposition 14. Delivering Value through Supply Chains and Logistics

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