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Test Bank for Marketing Management 2nd Edition by Marshall for only $29.99

Test Bank for Marketing Management 2nd Edition by Marshall for only $29.99

Test Bank for Marketing Management 2nd Edition by Marshall for only $29.99

Availability: In stock

Regular Price: $34.99

Special Price $29.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing Management 2nd Edition by Marshall)!
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Marketing Management 2nd Edition by Marshall) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentPART ONE: Discover Marketing ManagementChapter 1: Marketing in Todays Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Manage Marketing InformationChapter 4: Understand Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering ? The Product ExperienceChapter 7: Product Strategy and New-Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering through the Elements of Integrated Marketing CommunicationsChapter 12: Promotional Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together ? Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance

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