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Test Bank for Marketing 9th Edition by Solomon

Test Bank for Marketing 9th Edition by Solomon

Test Bank for Marketing 9th Edition by Solomon for only $29.99

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Regular Price: $34.99

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Test Bank for Marketing 9th Edition by Solomon
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Table of Contents

Table of ContentTable of ContentsPART I. Understand the Value Proposition1. Welcome to the World of Marketing: Create and Deliver Value2. Global, Ethical, and Sustainable Marketing3. Strategic Market Planning3. Supplement: Build a Marketing Plan PART II. Determine the Value Propositions Different Customers Want4. Market Research5. Marketing Analytics: Welcome to the Era of Big Data!6. Understand Consumer and Business Markets7. Segmentation, Target Marketing and PositioningPART III. Develop the Value Proposition for the Customer8. Product I: Innovation and New Product Development9. Product II: Product Strategy, Branding, and Product Management10. Price: What is the Value Proposition Worth?10. Supplement: Marketing Math PART IV. Deliver and Communicate the Value Proposition11. Deliver the Goods: Determine the Distribution Strategy12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks13. Promotion I: Advertising and Sales Promotion14. Promotion II: Social Media Marketing, Direct/Database Marketing, Personal Selling, and Public Relations

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