Test Bank for Marketing 5th Edition by Grewal for only $29.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing 5th Edition by Grewal)!

Regular Price: $34.99

Special Price $29.99

Regular Price: $34.99

Special Price $29.99

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Test Bank for Marketing 5th Edition by Grewal for only $29.99
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Table of Content SECTION ONE: Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION TWO: Understanding the Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION THREE:ing the Marketplace Chapter 9: Segmentation,ing, and Positioning Chapter 10: Marketing Research SECTION FOUR: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION FIVE: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION SIX: Value Delivery: Designing the Channel and Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Multichannel Marketing SECTION SEVEN: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management