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Test Bank for Marketing 3rd Canadian Edition by Grewal

Test Bank for Marketing 3rd Canadian Edition by Grewal

Test Bank for Marketing 3rd Canadian Edition by Grewal for only $29.99

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Test Bank for Marketing 3rd Canadian Edition by Grewal
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Table of Contents

Table of ContentSECTION ONE: Assessing the Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Analyzing the Marketing Environment SECTION TWO: Understanding the Marketplace Chapter 4: Consumer Behaviour Chapter 5: Business-to-Business Marketing SECTION THREE: Targeting the Marketplace Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Marketing Research SECTION FOUR: Value Creation Chapter 8: Developing New Products Chapter 9: Product, Branding, and Packaging Decisions Chapter 10: Services: The Intangible Product SECTION FIVE: Transacting Value Chapter 11: Pricing Concepts and Strategies: Establishing Value SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain Chapter 12: Distribution Channels Chapter 13: Retailing and Multichanneled Marketing SECTION SEVEN: Value Communication Chapter 14: Integrated Marketing Communications Chapter 15: Advertising, Sales Promotions, and Personal Selling Chapter 16: Social and Mobile Marketing SECTION EIGHT: Marketing in the Global Environment Chapter 17: Global Marketing Chapter 18: Ethics and Socially Responsible Marketing

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