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Test Bank for Marketing 2nd Canadian Edition by Grewal for $29.99

Test Bank for Marketing 2nd Canadian Edition by Grewal for $29.99

Test Bank for Marketing 2nd Canadian Edition by Grewal for $29.99

Availability: In stock

Regular Price: $34.99

Special Price $29.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing 2nd Canadian Edition by Grewal)!
 
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Table of Contents

Table of ContentChapter 1 Overview of MarketingChapter 2 Developing a Marketing Plan and Marketing StrategiesChapter 3 Analyzing the Marketing EnvironmentChapter 4 Marketing Research and Information SystemsChapter 5 Consumer BehaviourChapter 6 Business-to-Business MarketingChapter 7 Segmentation Targeting and PositioningChapter 8 Developing New ProductsChapter 9 Products, Branding, and Packaging DecisionsChapter 10 Services: The Intangible ProductChapter 11 Pricing Concepts and Strategies: Establishing ValueChapter 12 Marketing Channels: Distribution StrategyChapter 13 RetailingChapter 14 Integrated Marketing CommunicationsChapter 15 Advertising, Sales Promotion and Personal SellingChapter 16 Global MarketingChapter 17 Ethics and Socially Responsible Marketing

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