Test Bank for Marketing 1st Australian Edition by Grewal for $49.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Marketing 1st Australian Edition by Grewal)!

Loading Product Options
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Marketing 1st Australian Edition by Grewal) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!
Additional Information
Table of ContentPART 1 - Assessing the Marketplace 1 Overview of Marketing2 Digital Marketing3 Marketing Ethics, Sustainability and CSR4 Analysing the Marketing EnvironmentPART 2 - Understanding anding the Marketplace 5 Consumer Behaviour6 Segmentation,ing and Positioning7 Marketing ResearchPART 3 - Value Creation 8 Product and Branding Decisions9 Developing New Products10 Services: The Intangible ProductPART 4 - Value Capture, Delivery and Communication 11 Pricing Concepts for Establishing Value12 Supply Chain, Channel Management and Retail13 Integrated Marketing Communications, Advertising and PR