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Test Bank for Marketing 1st Australian Edition by Grewal for $29.99

Test Bank for Marketing 1st Australian Edition by Grewal for $29.99

Test Bank for Marketing 1st Australian Edition by Grewal for $29.99

Availability: In stock

Regular Price: $34.99

Special Price $29.99

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Table of Contents

Table of ContentPART 1 - Assessing the Marketplace 1 Overview of Marketing2 Digital Marketing3 Marketing Ethics, Sustainability and CSR4 Analysing the Marketing EnvironmentPART 2 - Understanding and Targeting the Marketplace 5 Consumer Behaviour6 Segmentation, Targeting and Positioning7 Marketing ResearchPART 3 - Value Creation 8 Product and Branding Decisions9 Developing New Products10 Services: The Intangible ProductPART 4 - Value Capture, Delivery and Communication 11 Pricing Concepts for Establishing Value12 Supply Chain, Channel Management and Retail13 Integrated Marketing Communications, Advertising and PR

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