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Test Bank for Marketing 10th Edition by Crane

Test Bank for Marketing 10th Edition by Crane

Test Bank for Marketing 10th Edition by Crane for only $29.99

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Regular Price: $34.99

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Test Bank for Marketing 10th Edition by Crane
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Table of Contents

Table of ContentPart 1 Initiating the Marketing Process Chapter 1 Creating Customer Value, Relationships, and Experiences Through Marketing Chapter 2 Developing Successful Marketing Strategies Chapter 3 Scanning the Marketing Environment Chapter 4 Ethics and Social Responsibility for Sustainable Marketing Part 2 Understanding Buyers and Markets Chapter 5 Consumer Behaviour Chapter 6 Understanding Organizations as Customers Chapter 7 Reaching Global Markets Part 3 Targeting Marketing Opportunities Chapter 8 Marketing Research: From Information to Action Chapter 9 Market Segmentation, Targeting, and Positioning Part 4 Satisfying Marketing Opportunities Chapter 10 Developing New Products and Services Chapter 11 Managing Products and Brands Chapter 12 Managing Services Chapter 13 Pricing Products and Services Chapter 14 Managing Marketing Channels and Supply Chains Chapter 15 Retailing Chapter 16 Integrated Marketing Communications and Direct Marketing Chapter 17 Advertising, Sales Promotion, and Public Relations Chapter 18 Personal Selling and Sales Management Part 5 Managing the Marketing Process Chapter 19 Pulling It All Together: The Strategic Marketing Process Chapter 20 Using Social Media and Mobile Marketing to Connect with Consumers

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