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Test Bank for M Advertising 3rd Edition By Arens

Test Bank for M Advertising 3rd Edition By Arens

Test Bank for M Advertising 3rd Edition By Arens for only $49.99

Availability: In stock

Availability: In stock

Test Bank for M Advertising 3rd Edition By Arens
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Table of Contents

Table of Contentpart one: AN INTRODUCTION TO ADVERTISING 1 The Evolution of Advertising 2 The Environment of Advertising 3 The Business of Advertisingpart two: UNDERSTANDING THE TARGET AUDIENCE 4 Targeting and the Marketing Mix 5 Communication and Consumer Behaviorpart three: THE PLANNING PROCESS 6 Account Planning and Research 7 Marketing, Advertising, and IMC Planning part four: THE CREATIVE PROCESS 8 Creating Ads: Strategy and Process 9 Creative Execution: Art and Copypart five: REACHING THE TARGET AUDIENCE 10 Print Advertising 11 Broadcast, Cable, Digital, and Satellite Media: Television and Radio 12 Digital Interactive Media 13 Out-of-Home, Direct-Mail, and Promotional Productspart six: INTEGRATING MARKETING COMMUNICATIONS ELEMENTS 14 Media Planning and Buying 15 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion 16 IMC: Public Relations, Sponsorship, and Corporate Advertising

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