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Test Bank for Internet Marketing 3rd Edition by Roberts for $29.99

Test Bank for Internet Marketing 3rd Edition by Roberts for $29.99

Test Bank for Internet Marketing 3rd Edition by Roberts for $29.99

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Regular Price: $34.99

Special Price $29.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Internet Marketing 3rd Edition by Roberts)!
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Internet Marketing 3rd Edition by Roberts) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentPart I: FOUNDATIONS OF INTERNET MARKETING.1. Internet Marketing as Part of Marketing Communications Mix.2. The Internet Value Chain.3. Business Models and Strategies.4. Direct and Database Foundations.Part II: ESSENTIAL INTERNET MARKETING TOOLS.5. Branding and Video Marketing.6. Display Advertising and Other Customer Acquisition Tools.7. Email Marketing to Build Consumer and Business Relationships.8. Search Marketing?SEO and PPC.9. Social Media Marketing.Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS.10. Lead Generation and Conversion in B2B and B2C Markets.11. Customer Relationship Development and Management.12. Developing and Maintaining Effective Web Sites.13. Customer Service and Support in Web Space.Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES.14. Measuring and Evaluating Web Marketing Programs.15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property.16. Mobile Marketing and Media Convergence.

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