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Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow

Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow

Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow for only $29.99

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Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow
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Table of Contents

Table of Content Part One THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part Two IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels Part Three IMC MEDIA TOOLS 8. Digital and Alternative 9. Social Media 10. Alternative Marketing Part Four IMC PROMOTIONAL TOOL 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs Part Five IMG ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15.  Evaluating an Integrated Marketing Program

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