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Test Bank for Global Marketing Management 8th Edition by Keegan for $29.99

Test Bank for Global Marketing Management 8th Edition by Keegan for $29.99

Test Bank for Global Marketing Management 8th Edition by Keegan for $29.99

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Regular Price: $34.99

Special Price $29.99

Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Global Marketing Management 8th Edition by Keegan)!
 
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Table of Contents

Table of ContentTable of ContentsI. Introduction and Overview1. Introduction to Global MarketingII. The Global Marketing Environment2. The Global Economic Environment3. The Political, Legal, and Regulatory Environments of Global Marketing4. The Global Cultural EnvironmentIII. Analyzing and Targeting Global Market Opportunities5. Global Customers6. Global Marketing Information Systems and Research7. Segmentation, Targeting, and PositioningIV. Global Marketing Strategy8. Global Entry and Expansion Strategies9. Competitive Analysis and StrategyV. Creating Global Marketing Programs10. Product Decisions11. Pricing Decisions12. Global Marketing Channels13. Global Integrated Marketing CommunicationsVI. Managing the Global Marketing Program14. Global Organization and Leadership: Managing the Global Marketing Effort15. Global Corporate Social Responsibility and Environmental Sustainability16. The Future of Global Marketing

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