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Test Bank for Essentials of Marketing 15th Edition by Perreault

Test Bank for Essentials of Marketing 15th Edition by Perreault

Test Bank for Essentials of Marketing 15th Edition by Perreault for only $29.99

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Test Bank for Essentials of Marketing 15th Edition by Perreault
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Table of Contents

Table of Content Marketing's Value to Consumers, Firms, and Society Marketing Strategy Planning Evaluating Opportunities in the Changing Market Environment Focusing Marketing Strategy with Segmentation and Positioning Final Consumers and Their Buying Behavior Business and Organizational Customers and Their Buying Behavior Improving Decisions with Marketing Information Elements of Product Planning for Goods and Services Product Management and New-Product Development Place and Development of Channel Systems Distribution Customer Service and Logistics Retailers, Wholesalers, and Their Strategy Planning Promotion-Introduction to Integrated Marketing Communications Personal Selling and Customer Service Advertising and Sales Promotion Publicity: Promotion Using Earned Media, Owned Media, and Social Media Pricing Objectives and Policies Price Setting in the Business World Ethical Marketing in a Consumer-Oriented World

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