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Test Bank for Entrepreneurship 4th Edition by Mariotti

Test Bank for Entrepreneurship 4th Edition by Mariotti

Test Bank for Entrepreneurship 4th Edition by Mariotti for only $29.99

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Test Bank for Entrepreneurship 4th Edition by Mariotti
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Table of Contents

Table of ContentTable of ContentsUNIT 1: Entrepreneurial Pathways1. Entrepreneurs Recognize Opportunities2. The Business Plan: Road Map to Success3. Creating Business from OpportunityUNIT 2: Integrated Marketing4. Exploring Your Market5. Developing the Right Marketing Mix and Plan6. Smart Selling and Effective Customer ServiceUNIT 3: Show Me the Money: Finding, Securing, and Managing It7. Understanding and Managing Start-Up, Fixed, and Variable Costs8. Using Financial Statements to Guide a Business9. Cash Flow and Taxes10. Financing Strategy & TacticsUNIT 4: Operating a Small Business Effectively11. Addressing Legal Issues and Managing Risk12. Operating for Success13. Management, Leadership, & Ethical PracticesUNIT 5: Cashing in the Brand14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

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