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Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens

Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens

Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens for only $29.99

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Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens
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Table of Contents

Table of Content Chapter 1: Advertising and IMC Today Chapter 2: The Big Picture: The Evolution of Advertising and IMC Chapter 3: The Big Picture: Economic and Regulatory Aspects Chapter 4: The Scope of Advertising: From Local to Global Part Two: Planning the Campaign Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy Chapter 7: Research: Gathering Information for IMC Planning Chapter 8: Marketing and IMC Planning Chapter 9: Planning Media Strategy: Disseminating the Message Chapter 10: Creative Strategy and the Creative Process Part Three: Executing and Evaluating the Campaign Chapter 11: Creative Execution: Art and Copy Chapter 12: Print, Electronic, and Digital Media Production Chapter 13: Using Print Media Chapter 14: Using Electronic Media: Television and Radio Chapter 15: Using Digital Interactive Media Chapter 16: Social Media Chapter 17: Using Out-of-Home, Exhibitive, and Supplementary Media Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

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