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Test Bank for Consumer Behavior 11th Edition by Schiffman for only $29.99

Test Bank for Consumer Behavior 11th Edition by Schiffman for only $29.99

Test Bank for Consumer Behavior 11th Edition by Schiffman for only $29.99

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Regular Price: $34.99

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Improve your success in the classroom and assess your readiness for your next exam with the (Test Bank for Consumer Behavior 11th Edition by Schiffman)!
 
Effective studying techniques require more than just reading the same content over and over again. Putting what you’ve learned into practice helps reinforce the concepts and theories learned from course material. More importantly, it also highlights areas of strengths and weaknesses, making it easier to develop study sessions that are time efficient and better tailored to improving on the areas that need it the most. With this innovative, easy-to-use digital downloadable file, you’ll be more prepared for each and every test.The (Test Bank for Consumer Behavior 11th Edition by Schiffman) is an excellent companion to traditional studying methods and includes a compilation of exam-style questions, primarily in multiple-choice format. It’s textbook specific and corresponds with the exact material in your book.Download your FREE sample now and see why so many students are choosing to use this invaluable study aid. The full digital download is available immediately after your purchase, so place your order and let’s get started building your academic success!

Table of Contents

Table of ContentTable of ContentsPART I:CONSUMERS, MARKETERS, AND TECHNOLOGYChapter 1: Technology-Driven Consumer BehaviorChapter 2: Segmentation, Targeting, and PositioningPART II:THE CONSUMER AS AN INDIVIDUALChapter 3: Consumer Motivation and PersonalityChapter 4: Consumer PerceptionChapter 5: Consumer LearningChapter 6: Consumer Attitude Formation and ChangePART III:COMMUNICATION AND CONSUMER BEHAVIORChapter 7: Persuading ConsumersChapter 8: From Print and Broadcast Advertising to Social and Mobile MediaChapter 9: Reference Groups and Word-of-MouthPART IV:CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGSChapter 10: The Family and Its Social StandingChapter 11: Culture?s Influence on Consumer Behavior Chapter 12: Subcultures and Consumer BehaviorChapter 13: Cross-Cultural Consumer Behavior: An International PerspectivePART V:CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCHChapter 14: Consumer Decision-Making and Diffusion of InnovationsChapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research

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